Marketing sales funnel blockages
Acquiring customers involves using a variety of sales and marketing steps. The ultimate goal here is to convert your prospective customers into paying customers. This process is often approached as a funnel where you pour in prospects at the top and after proceeding with various steps in the process, you successfully convert some percentage of prospects to the next stage. In this perspective, as the process evolves the funnel becomes narrower. It is most likely that you will have at least one blockage point in your customer acquisition funnel, no matter how large or successful your business is. This blockage point can appear where you have a scaling problem, or there are no satisfactory conversion rates from one stage to the next. In order to set up a successful marketing sales funnel acquisition process you need to solve that blockage point. Among the common causes of blockage points are: not being able to get meetings with key decision makers, not being able to convert enough of the visitors on your site to registered users, and not having enough leads coming in the top of the funnel. Especially if you are a new startup company just launched on the market, among the biggest causes of issues in your marketing sales funnel acquisition is that you have not yet found a product fit for the market. In this case, the correct course of action is to focus all your attention and energy on solving product/market fit. You can achieve great results only by using your creativity and thinking outside the box. While you are working on finding a product fit for the market, you focus your spending on marketing and sales to determine where your customers have the highest need for a solution you can provide. You will need to invest in product development in order to come up with a product suitable to the market need.
ClickFunnels is a great tool for marketing and sales funnel acquisition. It was developed by Russell Brunson’s team. This fairly mature service has already been on the market for several years. ClickFunnels allows its users to create various types of funnels, unlike competitor products that only allow you to create just a single standalone page. Each funnel created with ClickFunnels consists of several pages visited by your potential customers. There are two pages on a simple funnel designed for lead capture. These two pages are designed to collect email addresses of your visitors. After this is done, the lead page sends visitors to a Thank you page. There are also more sophisticated funnels that contain multiple pages. These pages are scientifically designed to sell to their visitors. ClickFunnels allows you to easily create: Sales Page Funnels designed to increase the sales of your products and services, Lead Capture / Optin Funnels in order to capture your visitors’ email addresses and expand your mailing list, Membership Sites that help generate a recurring income, and Webinar Funnels that register people for your webinars. For each different funnel type, ClickFunnels features a set of distinctive templates. You can also build pages from scratch with the help of the ClickFunnels editor. This enables users to put together easily, various pages in their funnel. There is no requirement to know any coding, since the editor comes with an easy interface based on point and click actions. All design changes can be seen in real time, since everything is live. ClickFunnels is flexible in creating your pages. Building a funnel with this specialized tool is very easy. The program has a user friendly interface. By clicking on the “X” next to the page, users can remove pages. They can select various available templates that were professionally designed. ClickFunnels supports all design types. Different ClickFunnels elements can be inserted inside each column. Basic widgets include text, image, headline, button, video elements and input forms. More advanced elements include survey, SMS signup, video unlocker, pricing table, FAQ blocks, Facebook comments, custom HTML, and countdown timers. Alignment, fonts, margins, background colors, and image URL can all be changed.
Once you have tried the ClickFunnels Editor, it is very intuitive to use. The editor achieves a good balance between ease of use and flexibility and it comes with quite impressive features. You have the possibility to integrate various payment processors, a feature useful for selling your products. ClickFunnels directly supports Clickbank, InfusionSoft and Backpack CRM. You can also use the Stripe integration in case you do not have access to any of the directly supported services. The Stripe integration is a simple method to accept credit card payments and the registration is free. ClickFunnels also allows you to track the performance of each funnel’s page, besides helping you create sales funnel pages. You can check the visitors’ total number at the top of each funnel’s page. This info can be seen in real time. You can also check the visitors’ conversion rate. A graph with statistics over a certain time period is also available. ClickFunnels also comes with the possibility of split testing. That feature helps you optimize your funnels’ conversion rate. By clicking on the Split Test tab, you can check the statistics of all your split tests. You can also make a New Split Test by clicking on the corresponding button. ClickFunnels also comes with the Actionetics and Backpack features. Actionetics is designed as an alternative for your email service provider. Backpack is designed as a way to boost product sales with a reliable affiliate program that can be attached to your funnels.
Marketing sales funnel acquisition uses funnels to boost the number of potential customers and increase your conversion rate. Among the best tools for marketing sales funnel acquisition is the ClickFunnels program. This comes with many pros, including: the editor which balances flexibility with ease of use, very easy to make complete funnel workflows, good looking templates available for each funnel type, integrates with some top email and payment providers, nice features are consistently added, ongoing weekly webinars and good training materials, 14 day free trial, and two-tier affiliate programs. If you want to succeed in your online marketing efforts, we greatly recommend you to use ClickFunnels in order to boost your sales. This is a very useful tool for marketing sales funnel acquisition.